Billy Mays, tv pitchman extraordinaire, has died. Guess now we'll get to find out if Orange Glo, OxiClean, and other products really can sell themselves. Let's be honest: we all found his enthusiasm for these products a little catching, didn't we? I'm a secure enough person to admit I have a bottle of OxiClean in my house. I don't use it in all the ways he suggested, and I've never been quite as excited about it as he could get, but it's a good cleaning product to have in one's repertoire.
I think my favorite Billy Mays commercials were his self-spoof bit for ESPN. ESPN has a computer service, ESPN360, that sports addicts can subscribe to so they can watch live sporting events from their computers. The ad was laugh-out-loud funny (at least, I laughed out loud the first time I saw it), with Mays demonstrating exactly how the programming got to the computer monitor by following the cable that ran from the wall into the back of the CPU. I appreciated that he could poke a little fun at his energetic tv persona.
I can admit I'll miss the guy. He made commercial breaks more entertaining, just by the sheer force of his personality. Television advertising will not be the same. I really hope this doesn't mean we'll have to see more of the ShamWow guy. That guy's annoying.
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